Logitech Internship
North American Marketing
Business-to-Consumer
Sales Enablement: Brand Activation Intern
Logitech is a multi-brand company designing products that bring people together through music, gaming, video, and computing. Its brands include Logitech, Logitech G, ASTRO Gaming, Ultimate Ears, Jaybird, Blue Microphones, and Streamlabs. As a Brand Activation Intern at Logitech, I had the chance to execute key marketing initiatives in collaboration with internal and external partners for the North America Business-to-Consumer Marketing team (NAM). I also led content creation projects, including print and digital advertisements, video productions, and training materials to enhance brand visibility.
MINNESOTA TRAVEL BOOKLET
Logitech's North American Marketing team put together a market travel trip to Minnesota. The purpose of this trip was to show Logitech's CEO, Hanneke Faber, in-store displays, and help her and her executive team gain consumer insights with in-house visits. This booklet serves as a guide to Minnesota with "Road to Iconic" as a theme. It features creative brand imagery, fun facts about the state, a detailed agenda with a market travel route, and crucial information on each retail location they visited. I coordinated with third-party printing services to ensure quality output for the teams use. Not only was this booklet presented to Logitech's CEO, but it also involved feedback from several senior leaders.
BRAND PROTECTION DOCUMENT
For Logitech's legal documentation about Brand Protection and MAP Policies, I designed page layouts with Adobe InDesign and imagery with Adobe Illustrator. I also created templates for future use. Throughout the design process, I prioritized brand consistency and visual communication.
