Logitech Internship
North American Marketing
Business-to-Consumer
Sales Enablement: Brand Activation Intern
Logitech is a multi-brand company designing products that bring people together through music, gaming, video, and computing. Its brands include Logitech, Logitech G, ASTRO Gaming, Ultimate Ears, Jaybird, Blue Microphones, and Streamlabs. As a Brand Activation Intern at Logitech, I had the chance to execute key marketing initiatives in collaboration with internal and external partners for the North America Business-to-Consumer Marketing team (NAM). I also led content creation projects, including print and digital advertisements, video productions, and training materials to enhance brand visibility.
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MINNESOTA TRAVEL BOOKLET
​Logitech's North American Marketing team put together a market travel trip to Minnesota. The purpose of this trip was to show Logitech's CEO, Hanneke Faber, in-store displays, and help her and her executive team gain consumer insights with in-house visits. This booklet serves as a guide to Minnesota with "Road to Iconic" as a theme. It features creative brand imagery, fun facts about the state, a detailed agenda with a market travel route, and crucial information on each retail location they visited. I coordinated with third-party printing services to ensure quality output for the teams use. Not only was this booklet presented to Logitech's CEO, but it also involved feedback from several senior leaders.
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BRAND PROTECTION DOCUMENT
For Logitech's legal documentation about Brand Protection and MAP Policies, I designed page layouts with Adobe InDesign and imagery with Adobe Illustrator. I also created templates for future use. Throughout the design process, I prioritized brand consistency and visual communication.